Asmah's CV
Asmah Soliman
Real Estate | Commercial Operations | Sales Operations | Mortgage | Customer Experience
Profile summary
Strategic real estate operations executive with 13 years of expertise spanning commercial operations, mortgage management, sales performance oversight, and customer care across GCC markets. Known for directing cross-functional coordination, inventory tracking, mortgage processing, and stakeholder engagement to support organizational goals. Committed to operational excellence, regulatory compliance, and driving seamless execution across sales and handover lifecycles.
Career highlights
Commercial Operations and Sales Support: Supported the Chief Sales Officer by monitoring sales performance, tracking pipelines, reviewing inventory aging, and coordinating across departments to resolve operational issues.
Mortgage Operations and Partnership Management: Managed mortgage operations, built relationships with banks and internal stakeholders, guided clients through the application process, and trained team members.
Property Handover and Customer Care: Coordinated property handover processes, conducted client inspections, managed customer care teams, and resolved complex customer complaints.
Communication and Behavior Certification: Completed specialized training covering the Montessori approach, behavior modification, and verbal and non-verbal communication basics.
Key skills
Professional experience
Reports to the Chief Sales Officer, steering commercial operations and sales administration across the organization. Coordinates across multiple departments including Finance, Operations, and Customer Care to resolve operational bottlenecks.
- Monitors sales performance metrics across Sales VPs and teams, tracking targets, productivity, and the active sales pipeline.
- Tracks end-to-end sales processes to ensure full adherence to approved commercial policies, procedures, and payment plans.
- Analyzes property inventory aging, availability, allocations, and unit movement to support inventory management.
- Reviews down payment collections and aging records, identifying overdue payments and short payments requiring intervention.
- Prepares management reports covering sales performance, inventory status, collections, and operational metrics.
- Maintain a centralized tracker for all deal exception requests submitted for management approval. Track exceptions related to discounts, repricing, payment plans, waivers, commission exceptions, cancellations, transfers, refunds, special commercial terms, etc. Monitor each request from submission → approval/rejection → implementation → closure. Ensure every request has the required justification, supporting documents and approvals. Track the financial/commercial impact of each approved exception. Monitor approved exceptions against the approved terms to ensure correct implementation. Highlight pending, overdue and high-value exceptions to management. Maintain visibility of exceptions VP-wise, project-wise, agency-wise and by type. Identify recurring exception requests and highlight trends that may require a policy or process change. Provide a periodic Deal Exception Summary to the CSO/COO showing key risks, values and pending decisions.
- Agency & Channel Partner Activation – take ownership of the registered agency database and focus on converting dormant agencies and newly registered agencies into productive sales partners. Segment agencies into active, dormant, potential and newly registered. Develop reactivation/activation plans and coordinate with Sales teams. Track agencies from registration → activation → first EOI → first booking → first sale. Monitor agency productivity and identify reasons for inactivity. Report agency activation, conversion and sales contribution to management.
Defined mortgage strategy, steering operations and partner networks at Samana Developers Group. Shaped product offerings and conversion paths while overseeing team development and regulatory adherence across transactions.
- Built and maintained relationships with banks, clients, mortgage partners, and internal stakeholders.
- Trained and mentored mortgage advisors and junior team members.
- Monitored market trends, lending conditions, and competitor offerings.
Directed customer care operations and property handover schedules, supervising internal teams to align service standards with organizational objectives across multiple residential projects.
- Coordinated property handover processes and client appointments from initial inspections through final walkthroughs.
- Managed the customer care team by providing operational guidance and resolving complex complaints.
- Prepared required handover documentation and established procedures to support service delivery.
Shaped client service operations and managed communications across financial profiles, estate agents, valuers, banks, and mortgage lenders.
- Guided clients through mortgage application and approval processes.
- Provided tailored mortgage solutions based on client requirements and financial profiles.
- Created marketing content for social media, email, and website channels.
- Maintained relationships with banks for corporate mortgage and financial deals.
- Developed and maintained customer relationships while resolving product and service issues.
- Maintained relationships with banking partners for corporate deals.
- Processed customer transactions and delivered financial solutions based on client requirements.
- Generated new business leads to support client acquisition objectives across assigned portfolios.
- Conducted initial mortgage eligibility assessments and lead qualification for prospective clients.
- Maintained active relationships with clients and referral partners to support business development activities.
- Achieved assigned sales and revenue targets across consumer finance operations.
- Managed full sales cycles from initial customer contact through closing.
- Developed communication and engagement strategies tailored to students with special needs.
- Led activities supporting students in physical, emotional, and social development.
Education
Certifications
Languages
Arabic · Native
English · Professional